Once the strategic plan has been etched and signed off on; then the drawing and sketching begins. I will draft some characters and assets based off our discussions and strategic plan that will be presented to you for approval. This is where we get out the kinks, make changes, and begin to see our idea metamorphize into a visualization.

With these sketches, I can begin to draft the storyboard for our tale. This stage lets us evaluate our messaging and delivery to see if it all works together and what pieces we can utilize as modular assets. Once this stage is approved, then we move onto illustrating for style, and creating an animatic (a rougher form of the animation for timing).

If approved and there are no more changes (the amount of revisions will be covered in the proposal and scope of work), then I will proceed to illustrate and animate the story to its completion.